Back to top

EcoCamp guest photos recognised at Pure Life awards ceremony

EcoCamp’s My Trip marketing campaign was chosen as a finalist at the 2013 Pure Life Experiences awards ceremony! The ceremony, hosted at the annual Pure Life event in Marrakesh, celebrated the best companies in the tourism industry with prizes being awarded in categories such as best inbound / outbound travel designer, most life-enriching experience and best marketing campaign, among others.
 

EcoCamp’s co-founder Javier Lopez attended the event with his wife Barbara, director of Chilean outbound tour company Mandala Viajes. They both had a fantastic time at the event and were thrilled to see EcoCamp finish as a finalist in the best marketing campaign category after having made the shortlist in October. 
 
EcoCamp’s My Trip campaign, launched for the 2012/13 season, uses social media to enhance the EcoCamp brand and keep clients engaging with the company after their experience. The campaign focuses on curating travel photo content submitted by clients and aims to attract, engage and provoke past, present and future travellers through a series of mini stories centered on the EcoCamp experience. The campaign's highlights include ‘Best Romantic Moments’ and ‘Best Group Moments’.
 
Serge Dive, co-founder of Pure Life said: “The judges loved the sense of shared experience and community this campaign created – after all, experiential travel is supposed to help you connect with those around you.” 
 
Congratulations to winners Orange Country for their ‘storytelling with lifescapes’ campaign and fellow Chileans Explora on their ‘Draw your Travesía’ campaign. Thanks to everyone at Pure for an awesome event!